First published in ELEQT on 18 February 2012.
There are lots of people in the fashion industry trying to think of inspirational messages for their creation. Remember the "I'm not a Plastic Bag"? What about "Impossible is Nothing"? Honestly, most of these slogans will fade in time, but there are some that just won't go away, and for over 2000 years, no less. Salina, the founder of Amenpapa, wanted to blend enlightening messages from the bible with a trendy twist, so she brought in a fashion design team who previously worked with I.T to created pieces that are pippin' hot and yet more meaningful than just mere clothing. She even started a blog of her own, demonstrating how you could wear their motivational pieces in an edgy manner.
Anna was first attracted to Amenpapa by their cute studded V-neck shirt. When I saw her wearing the stud-less version of that shirt in Singapore, I was immediately hooked, and just had to rush to Ztampz as soon as I got off the plane to grab hold of their collection. Salina invited Anna, Jasmine and I to check out their latest innovation at their studio, and I must say we walked out feeling more like having been shopping with the girls rather than working on a feature for the blog. Anna and I are already their fans, and let me show you the pieces we wore when we walked into the studio! I wore a long black sleeveless top, my first piece of their products, along with a long black shirt I just bought last month, while Anna threw on her favourite black V-neck tee.
Their theme for the last season was to demonstrate the true meaning of love. Titled "Bone of my Bones and Flesh of my Flesh", they wanted to give a whole new way for all you love birds out there to express your undying love for each other, which they want to believe still exist despite all the crappy stories we have heard about relationships nowadays. I am thinking Enchanted, how in an imperfect world there is still perfect love. Jasmine tried on this unique light orange top with funky sleeves, while I tried on Anna's black sweater, which was to my surprise rather flattering, since I usually don't prefer scoop neck.
They have tight contacts with the local fashion scene, having created a crossover line with May Sum, a local multimedia artist, illustrator, fashion designer, and creative make-up artist. She managed to come up with beautiful illustrations especially for Amenpapa. Jasmine tried on this bling sequin red-white stripe tank top, which gives off a gorgeous sailor look. Anna, on the other hand, cherished this "I Love my Job" tee so much she bought the white version of it, since she preferred the red heart. She thought it was a great reminder of making the best of what we are working on, be it going smoothly or hanging on in a rut. I am rather fond of this cut-out tee I tried on, with the stylish knitting on the shoulders and chest. As soon as I put it on I just immediately knew I would buy it off Salina. The back of this smiley tee Anna had on is pretty sweet as well!
Jasmine bought this “Love does not Envy” shirt she had on, since it is pretty smart casual looking, which is good for even wearing to work. Well, that and obviously because it looked super flattering on her. I really like this long black tank I had on as well, especially with the shiny wreath pattern on the rim, which are such subtly rebellious details. I am totally contemplating on buying it, even after such a long cool down period! I paired it with a black slightly see-through shirt, which is also semi-formal, making it a great fit for office wear.
And they don't just do shirts! They also have maxi dresses like the one Jasmine was wearing, which is a fantastic match for beach and resort wear. The skirt I had on, on the other hand, is actually made up of two pieces, with the handwritten Psalm piece that can also double as a tube top, and a see-through long skirt which you could pair with leggings for the layering effect. I put it on with an earth photo cut-out tee, which I tried on before at Ztampz and didn't quite fancy it then, but somehow going through the photos I find it pretty flattering with the hip sleeves, which makes the arms looks much less meaty than it actually is, well for me at least. I really want to get this one as well, but I do fear I am spending way too much at this shop!
They also put together a series of funky fashion accessories, like this "I______You" tote bag, which comes with a marker so that you can customise your gift with a suitable verb. I think their stuff definitely makes memorable gifts, because not only are the products itself attractive, their packing is also rather exquisite, with a minimalist-looking folder and bookmarks covered with expressive messages packed together with your garment. Their Renaissance painting scarf and legging combo goes well for those who likes the punk and rock factor. And there is something for the boys too! Remember to check out their mens wear collection!
Amenpapa has attracted lots of attention from local celebrities, like Sammi Cheung, Eason Chan, Fiona Sit, and Cho-lam Wong, just to name a few. They even collaborated with a jewelry brand by Vaness Wu, starlet from Taiwan. 3.V.0.7., as his brand is called, stands for love if you read it upside-down. His brand gathered a line of quirky accessories, and together with Amenpapa, he brought his muse from accessories designing to fabricate a remarkable collection of clothing.
What's more? They are currently having a sale at their online shop! If you are like me, and like to try the stuff on first before putting your money on it, why not drop by Harvey Nicols, Ztampz, Cocktail, or Bauhaus, and see how their trendy pieces look on you first, then take advantage of their super low prices online? Drop them a line if you have any questions, or even if you just need someone to pray for you. Yeah, imagine a brand that cares enough for its customers to be praying for them individually!
Available from Harvey Nicols, Ztampz, Cocktail, Bauhaus
Address: 24B Success Commercial Building, 245 Hennessy Road, Wan Chai.
Telephone: 2542 2344